Dr. Tucker Marion is an Associate Professor of Entrepreneurship & Innovation and Mechanical and Industrial Engineering at Northeastern University. Dr. Marion’s work focuses on how organizations can harness technology and modernized processes to improve innovation performance. His interdisciplinary research explores the integration of artificial intelligence, digital design, and startup methods into the new product development (NPD) process. He studies how these emerging tools reshape collaboration, creativity, and decision-making across engineering design and management. His recent work investigates generative AI’s role in design, metrics for measuring innovation effectiveness, and the convergence of human and machine creativity. Dr. Marion teaches courses on innovation, product design, and entrepreneurship at the undergraduate, graduate, and executive levels, including Lean Design and Development and Emerging and Disruptive Technologies. He has led executive programs for global organizations across industry, from healthcare to energy. He served as the founding Faculty Director of Northeastern’s Master’s in Management platform and the Master’s in Innovation program. He served as the Partnership Innovation Director for D’Amore-McKim School of Business and Chair of the Entrepreneurship & Innovation Group. He currently serves as the Faculty Director for Northeastern’s Master’s in Product Management programs.