Jelena Milisavljevic-Syed is an Assistant Professor in Industrial Design and co-director of the Systems Realization Laboratory at The University of Liverpool in the United Kingdom. She received her Ph.D. in Mechanical Engineering in 2018 and M.S. in Mechanical Engineering in 2015 from the University of Oklahoma, Norman, and MEng degree in Mechanical Engineering in 2008 from the Mechanical Engineering Faculty, University of Nis. She is a member of ASME, ASEE, GWI, MIET, and Design Society. Her research focus is on integrating design thinking, strategy, and innovation management in the realization of cyber-physical product-service systems adaptable to dynamic market changes as a support further digitalization (smart manufacturing).